What's Changing?
From now on:
- You can find us as KLN Oceania on our social media platforms (if you haven't yet, why not follow us there?)
- Our emails now come from @kln.com (make sure to add it as a safe domain to get all our communications)
- Our Premier Oceania Logistics & Supply Chain Newsletter is now Konnect
- Our website is now www.oceania.kln.com
What Stays the same?
Everything else stays the same: you’ll still receive the same exceptional service, innovative solutions, and customer-first approach that have always defined us.
- Your supply chain stays seamless with our extensive global network and local expertise.
- Our dedicated team is still here, ensuring smooth operations and personalized support.
- We continue to invest in cutting-edge technology and smarter logistics strategies to help your business grow.
While our brand evolves, our commitment to excellence never changes. KLN is simply a fresh chapter in our journey.
Why KLN?
Our revitalized identity embodies our forward-thinking vision, positioning us as a bold, dynamic, and seamlessly connected logistics partner. Therefore, we are committed to empowering your business to excel in an ever-evolving global landscape. Please find below a FAQ section:
Frequently Asked Questions (FAQ)
- Why is the company rebranding?
The rebranding to KLN reflects our evolution as an independent, forward-thinking logistics provider. It allows us to establish a distinct corporate identity, align with our strategic vision, and better serve the needs of our customers and stakeholders. This exercise strengthens our identity as a reliable and innovative partner that brings opportunities for all key stakeholders. - Why is the rebranding happening now?
KLN has been operating as a leading logistics service provider in Asia since its listing in 2013. Following the strategic acquisition by S.F. Holding in 2021, we have been actively building a distinct brand identity as we transition the change in ownership. The timing is right to transition fully to “KLN,” as it is a brand that has already gained recognition and trust among our customers in Asia and around the globe. Thus, we kick-started our rebranding campaign globally in 2024, with a target completion by the end of June 2025. - What does ‘KLN’ stand for?
‘KLN’ represents our commitment to being a trusted partner in logistics. It embodies our values of innovation, reliability, and customer-centricity. It reflects our aspiration to be the ‘Key to Excellence’ for our stakeholders. - What is the new branding strategy?
The new branding strategy focuses on strengthening our corporate identity, enhancing customer relationships, and reinforcing our value proposition as a leading logistics provider that “empowers” our customers to thrive and achieve excellence in what they do. - How will the rebranding benefit the company overall?
The rebranding will help clarify our strategic positioning, foster stronger customer and partner relationships, and drive long-term growth by aligning our brand with our vision and values. In short, it helps to unite our team to achieve something great together. - How does the rebranding benefit our customers?
The rebranding reinforces our commitment to delivering innovative, customer-centric solutions that empower our customers to achieve their goals and succeed in a competitive market. - Will there be any changes to existing contractual relationships?
No, existing contracts and agreements will remain unaffected. The rebranding is focused on enhancing our identity and service offerings. - When will the rebranding take effect?
The rebranding is effective immediately, with a transitional period concluding by 30 June 2025. - What are the core values that the new brand represents?
The KLN brand embodies our core values of VOICE - Value creation, Openness, Integrity, Commitment and Excellence. - What is the vision and mission of the new brand?
Our vision is “To inspire a world without boundaries by leading global logistics from Asia.”
Our mission is "Anchored in Asia, we deliver exceptional logistics solutions that connect markets and empower global trade. Through unmatched global connectivity, we enable our customers to thrive and reach new heights of success.”
